2009 September | Cow Bell: Rethinking Marketing for the Digital Age

Groundswell – a great book for those looking for knowledge on social media

I found this fascinating quote today: ″Groundswell by Charlene Li and Josh Bernoff may only be a little over a year old, but much of the advice feels like common sense now. Part of that feeling comes from the fact that some of the advice is actually just common sense that seems to be ignored [...]

Social media means we’re all journalists and writers, its not just for newspapers & publishers!

Anyone remember Netscape? CompuServe? Windows 95? Processors running at 333MHz? Well if you can you’ll also remember that when the Internet started to flourish it was run by those with the information, or rather those who had the budget and the ability to publish information.

How to use Twitter as a marketing tool

The very essence of Twitter is engagement and forming relationships with people. Across my twitter life I’ve been able to engage and now have regular contact with Gemma Went (@gemmawent). Part of both our philosophies is collaboration and partnering so rather than me rewrite her words or steal, why not link to her blog and [...]

My follow friday’s for 4 September 2009

Here’s this weeks #followfridays and why: @mrowsell – always honest, sometimes humourous and useful tweets about PR, marketing and social media @pinkpackrat – engages well and chats, responds. Tweets are a variety of subjects suchs as blogs, social media but often diverse @MelKirk – one of the best video blogs I’ve seen ( http://randommel.com/ ) [...]

I’m a social media addict – get me out of here!!!!), or not…

Here are some statistics (via econsultancy). Now I know they’re just numbers and you can say they don’t actually mean anything, but surely Social Media is having a major impact on millions of lives. Social networks and blogs are the 4th most popular online activities online, including beating personal email, 67% of global users visit [...]

What Is Social Media & why should I engage??

Well it’s this really… What is Social Media: One Year Later