Thank you so much for your great comment – it could go for another blog post We should meet up again to talk about it in person – let’s have lunch soon!

Cheers,

Marta

Hey Marta,
Good to see you here with such an insightful post. Love its title! ; )

I very much agree with you. What I like about your post is that it relays very well the enthusiasm people like you and me (say the consumers) may actually “feel” for a brand or product. You're talking about Love, relationship and Heart and I believe you… it can be compared to when you meet a new friend. Now even if, by definition, a brand is not a “human being”, we all know that they are not robots either. I think that the soul of a product or brand comes from the roots of the company that brought it to our reality. In other words brands are people too! The people behind them. Some companies hide behind the walls of “Corporate”, but by doing so, they put their products or brands in prison.

If we think in terms of one-to-one conversation, now. It relies on a series of factors, linked to culture, education, psychology, sociology, etc. We could call these “aptitudes and values”. Listening seems to be a must, OR there is no conversation, but a monologue, no echo, no understanding, no shock of ideas, no richness, no development, no real trust. I believe that when it comes to brands… it's all the same. It is a matter of values. So, the question could be… how high is the “human factor” ranked within companies (making these brands)? The good thing is that, for brands like in human relationships, you don't really “pretend to have values”… not for long, reality always brings the light, it is just a matter of time. And at the same time, it is never too late to understand the role and embrace conversation. But whoever does so… should do it for a better reason than “appearances or trendiness”: with authenticity, a solid set of values and the intention to do good. Otherwise, they may as well remain silent… and then I tell ya… they don't deserve your lovely request from the Heart.