Social Networks & Business: What’s the story?
Listen and get thinking… Your thoughts are welcome and part of the process
read moreThe Young and the Social….less
I recently presented a lecture at a local university. The aim of the talk was to look at how the new digital platforms integrate with the ‘old style’ marketing mix and how it has changed customer-brand relationships. The discussion held included
read moreA social media plan! Time to answer the questions businesses are asking!
As I write this post the UK General Election 2010 has just happened. 45 million people will have either cast their vote, be thinking of who they’d have voted for or be glad they didn’t get involved in all that nonsense and then moan and whinge for the next few years. Sound Familiar? You’ve think [...]
read moreNeed inspiration? Take 2 pills of social media guru pain relief & swallow…then focus and become great
I’m carrying on a theme from an earlier post but I don’t think it’s just me that sees companies and individuals across social media going through plenty of self-analysis and soul searching lately. The reasons for this to me are relatively clear. 1. Many so called experts and gurus(??) are slightly bemused as to why [...]
read moreLife is not played out in 140 characters
It’s a thought that’s been whirring around my mind for a while now as I’ve been watching the social media channels fill up with 140 character messages, status updates, wall posts, blog comments and image uploads and I’ve started to realise that too many people don’t seem to mind that they’re playing their lives out [...]
read moreLikeminds. Bringing people together? A resounding Yes!
Like 350 others I was lucky enough to attend Likeminds 2010 in Exeter, Devon last Friday. Much has been written about it the day; from the speakers, the attendees and the atmosphere, and most it has been very positive. There has even been a minor backlash at all those who seemed to infiltrate the twitter [...]
read moreEyes Down! Social Media… every day 24/7/365! But is it worth it? Hell Yeah
So far (and I mean so far, as I have absolutely no intention of changing) most of us reading this will spend an average of 2 – 5 hours each today embroiled in looking at our tweetdeck columns, iphone social media apps, favourite blogs, You tube links and/or leaving comments and thoughts across the world [...]
read moreThe role of social media with traditional marketing (part one)
Let’s face it, for most of all this modern marketing stuff is at best confusing and often dismissed as a fad or over rated . But after reflection most realise that all this ‘twittering’, ‘face-booking’ & ‘googling’ is here to stay … And for good! But where does it all fit in with our previously [...]
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