Can we learn from how large companies engage with social media?

Posted by Chris in comment, innovators and leaders on February 26, 2010

Glenn Le Santo Interview, where we talk about social media fear, Jamaican records, tweeting pillows & much more…

Posted by Chris in Social networks, Top Class Interviews, innovators and leaders on February 11, 2010

I recently came across Glenn at a media140 event in London. Some of the UK’s leading social media brains were in the room that night but it wasn’t until Glenn peered his head  round the corner and started to create debate & discussion that things really began to happen. He was supposed to be simply tweeting and blogging about the group discussions’ but was overcome with the desire to engage and collaborate with everyone. ‘Shouty Man’ as he became known that night is a perfect example of social media in human form. After all it’s ultimately all about creating that one to one meeting and not really anything about the technology.

His views show someone who not only understands the potential of social media and how organisations can harness it to the full but that its real power is with the people and not the brands.  Here follows our interview.

1. At what point did you decide the career path you’ve chosen and what drew you to it?

I’m born to communicate.

As a kid. I loved to draw, write and communicate. I’d make magazine or booklets for and read them to my grandmother. I’d chat with my parent’s friends, about anything that would hold their interest, from about the age of three.

2. What excites you most about the growth of social media?

I’m excited because I still think Social Media actually can Read more…

Trey Pennington: Interview

Posted by Chris in Social networks, Top Class Interviews, innovators and leaders on February 3, 2010

For those of you who haven’t met, engaged or spoken with Trey he’s one of the nicest guys in marketing today. Thankfully he’s also a leader in social media and without doubt an expert, innovator and source of great knowledge. He describes himself thus “ A Marketing pro, speaker, author, dreamer. Add it all up and you have a partner who’s relentless in making sure your marketing connects with the hearts in your marketplace.”

Here follows an interview with Trey which includes some great insight into his mind, knowledge and advice. Read more…

The people I want to meet up with this year

Posted by Chris in My Views & Thoughts, general, innovators and leaders, opinion on January 28, 2010

As we’re into the new year and everyone is full of lists or predictions of what they want to achieve I thought I’d take a different slant and look at  people I want to spend more time working with, meet, engage & collaborate in social media and marketing; or at least hold a really decent conversation with across 2010. You can click on each name to find out more for yourself (twitter name at the end of each as well)

Here’s my list Read more…

An interview with Nikki Pilkington – a leader in simplifying social media & internet marketing

Posted by Chris in Blog, Social networks, Top Class Interviews, innovators and leaders, twitter, web sites on November 6, 2009

Nikki Pilkington is one the founders of nikkipilkington.com. She has consistently managed to position herself as a leader in her field and is a major name in the world of Internet Marketing. Renowned across Europe for her innovative, experienced team of Internet Marketing experts primarily working with SMEs, she’s made her name by delivering results.

Read more…