Likeminds. Bringing people together? A resounding Yes!

Posted by Chris in Blog, Events, Social networks, comment, general, opinion on March 4, 2010

Like 350 others I was lucky enough to attend Likeminds 2010 in Exeter, Devon last Friday.

Much has been written about it the day; from the speakers, the attendees and the atmosphere, and most it has been very positive.

There has even been a minor backlash at all those who seemed to infiltrate the twitter stream with the ubiquitous #likeminds hashtag. But isn’t that the point. Did I miss something? Isn’t the very essence of why we all went was to meet ‘Likeminded’ people who all want to understand, learn and develop their communication skills – for themselves, for their clients, and for their organisations?

How many events have you been to where you’re still Read more…

Glenn Le Santo Interview, where we talk about social media fear, Jamaican records, tweeting pillows & much more…

Posted by Chris in Social networks, Top Class Interviews, innovators and leaders on February 11, 2010

I recently came across Glenn at a media140 event in London. Some of the UK’s leading social media brains were in the room that night but it wasn’t until Glenn peered his head  round the corner and started to create debate & discussion that things really began to happen. He was supposed to be simply tweeting and blogging about the group discussions’ but was overcome with the desire to engage and collaborate with everyone. ‘Shouty Man’ as he became known that night is a perfect example of social media in human form. After all it’s ultimately all about creating that one to one meeting and not really anything about the technology.

His views show someone who not only understands the potential of social media and how organisations can harness it to the full but that its real power is with the people and not the brands.  Here follows our interview.

1. At what point did you decide the career path you’ve chosen and what drew you to it?

I’m born to communicate.

As a kid. I loved to draw, write and communicate. I’d make magazine or booklets for and read them to my grandmother. I’d chat with my parent’s friends, about anything that would hold their interest, from about the age of three.

2. What excites you most about the growth of social media?

I’m excited because I still think Social Media actually can Read more…

Trey Pennington: Interview

Posted by Chris in Social networks, Top Class Interviews, innovators and leaders on February 3, 2010

For those of you who haven’t met, engaged or spoken with Trey he’s one of the nicest guys in marketing today. Thankfully he’s also a leader in social media and without doubt an expert, innovator and source of great knowledge. He describes himself thus “ A Marketing pro, speaker, author, dreamer. Add it all up and you have a partner who’s relentless in making sure your marketing connects with the hearts in your marketplace.”

Here follows an interview with Trey which includes some great insight into his mind, knowledge and advice. Read more…

The role of social media with traditional marketing (part one)

Posted by Chris in My Views & Thoughts, Social networks, comment, general, opinion on January 8, 2010

Let’s face it, for most of all this modern marketing stuff is at best confusing and often dismissed as a fad or over rated .

But after reflection most realise that all this ‘twittering’, ‘face-booking’ & ‘googling’ is here to stay … And for good! But where does it all fit in with our previously cosy and comfortable marketing techniques.

The answer to that is simple; It’s part of 2010’s marketing mix. Marketeers can no longer ignore this as temporary or something that’s going to go away. The facts prove this is here to stay (see video from last post). If people want results then they have to ‘engage’ and ‘collaborate’ in a marketing arena with some new animals to master. Read more…

Social Media ROI: Socialnomics – a brilliant visualisation of why…

Posted by Chris in Social networks, Video, general on December 8, 2009

follow @equalman on twitter or visit his blog http://socialnomics.net/