The Young and the Social….less

I recently presented a lecture at a local university. The aim of the talk was to look at how the new digital platforms integrate with the ‘old style’ marketing mix and how it has changed customer-brand relationships.

The discussion held included read more

Need help in increasing revenue and business awareness?

Cow Bell has a number of products and services available to you. Each one is tailored to meet your goals and there’s something to meet your budget, whilst exceeding expectations.

In Simple terms we use the following process to ensure you get the business returns for your  read more

A recent Q & A with Robert Pickstone where I discuss business solutions and what’s the point

I’ve been lucky to be able to engage and talk with so many new people I’ve met across social media. One of those, Robert Pickstone, asked if I’d answer some questions for a blog post.

This ranged from looking at solutions for business and explaining how to manage social media across you day.

I was delighted to oblige.

Here’s a snippet and a read more

Adding more ‘wisdom’ to the Cowbell blog

Over the last few weeks I’ve had the pleasure of working with Kate Spiers. Kate is founding director of Wisdom London who in their own words “provides creative marketing communications that really connect by blending outstanding, original thinking with a solid understanding of what makes businesses work”. I’ve been reading the Wisdom blog for some time now and if you do the same you’ll find posts which not only inspire and provoke you into a different kind of thinking, but engage quickly and almost have a twinkle in their eye.

Here’s Kate’s guest post…

show social or show business

If your heavily entrenched in social networks across the digital world then you’re probably having a great time. Friendships are strong, conversations are frequent and it’s generally a great place to be. Who wouldn’t want to connect with hundreds and thousands of people with every tweet or have your Facebook ‘friends’ discuss your latest status update?

Last week I discovered the answer to that question – business doesn’t want to know about what we’re all up to. Business doesn’t care how great it is that I can connect with thousands of people in less than 5 seconds, because right now, and i know this is a generalisation, it just doesn’t get what the hell we’re all doing.

After discussing this issue with over 50 companies across the last 12 months there are well known key issues organisations face:
read more

Social Media gets ‘social’…and we like it! Welcome to THEmeet140

They say the best ideas are the simple ones! I’ve worked for over 20 years now and across all the marketing disciplines I’ve been involved with I must have come up with or shared thousands of ideas for products, services, events, brands, concepts and communications.

None of them have made me rich (Yet! but my day is coming) or provided me with as much pleasure as what happened when a friend and colleague of mine (the legend that is Mark Jennings from D8 in Glasgow) and I came up with something.

Let me explain… read more

Will you be my … brand?

Social media is about bringing people and communities together, whether it be companies and their prospective market or simply people to people. One of those people that I came across, and now engage with on a regular basis is Marta Majewska. We immediately clicked and have forged a strong working and personal relationship. I consider her someone I can talk to professionally and a friend.

Nothing pleases me more than to have her a a guest blogger. Here’s her post.

Will You be my….brand?

Before I start, I just want to say that I am a BIG fan of Chris and adore his blog so I couldn’t have been more honoured when he asked me to write a guest blog post here.

During my recent trip to California, I went shopping in San Diego (before you start wondering why I would talk to you about my shopping, don’t worry, I do realize that nor Chris nor his readers want to hear all about my new dresses and shoes but I promise this is going somewhere One of the shops I visited was read more

A social media plan! Time to answer the questions businesses are asking!

As I write this post the UK General Election 2010 has just happened. 45 million people will have either cast their vote, be thinking of who they’d have voted for or be glad they didn’t get involved in all that nonsense and then moan and whinge for the next few years.

Sound Familiar? You’ve think you know what I’m talking about… but can’t quite put your finger on it.

Let be put you out of your misery. The UK electorate behave in exactly the same way that many businesses and organisations do towards social media. Bingo! My guess is that read more