Glenn Le Santo Interview, where we talk about social media fear, Jamaican records, tweeting pillows & much more…
I recently came across Glenn at a media140 event in London. Some of the UK’s leading social media brains were in the room that night but it wasn’t until Glenn peered his head round the corner and started to create debate & discussion that things really began to happen. He was supposed to be simply tweeting and blogging about the group discussions’ but was overcome with the desire to engage and collaborate with everyone. ‘Shouty Man’ as he became known that night is a perfect example of social media in human form. After all it’s ultimately all about creating that one to one meeting and not really anything about the technology.
His views show someone who not only understands the potential of social media and how organisations can harness it to the full but that its real power is with the people and not the brands. Here follows our interview.
1. At what point did you decide the career path you’ve chosen and what drew you to it?
I’m born to communicate.
As a kid. I loved to draw, write and communicate. I’d make magazine or booklets for and read them to my grandmother. I’d chat with my parent’s friends, about anything that would hold their interest, from about the age of three.
2. What excites you most about the growth of social media?
I’m excited because I still think Social Media actually can Read more…
that is simple; It’s part of 2010’s marketing mix. Marketeers can no longer ignore this as temporary or something that’s going to go away. The facts prove this is here to stay (see video from 
We want to get people together and create communication hubs for all. Our aim is to get you engaging with the people you want to talk to. Personal & business life cannot solely be played out in front of computer screens. Through social media and digital marketing Cow Bell will develop an environment where you are at the very centre of where your current & prospective customers live - on & offline
