The Young and the Social….less

I recently presented a lecture at a local university. The aim of the talk was to look at how the new digital platforms integrate with the ‘old style’ marketing mix and how it has changed customer-brand relationships. The discussion held included

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An interview with Nikki Pilkington – a leader in simplifying social media & internet marketing

Nikki Pilkington is one the founders of nikkipilkington.com. She has consistently managed to position herself as a leader in her field and is a major name in the world of Internet Marketing. Renowned across Europe for her innovative, experienced team of Internet Marketing experts primarily working with SMEs, she’s made her name by delivering results.

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living in 2009…how technology has changed us!

Hilarious….but true Living in 2009 YOU KNOW YOU ARE LIVING IN 2009 when… 1. You accidentally enter your password on the microwave. 2 You haven’t played solitaire with real cards in years. 3. You have a list of 15 phone numbers to reach your family of 3. 4. You e-mail the person who works at [...]

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Social media means we’re all journalists and writers, its not just for newspapers & publishers!

Anyone remember Netscape? CompuServe? Windows 95? Processors running at 333MHz? Well if you can you’ll also remember that when the Internet started to flourish it was run by those with the information, or rather those who had the budget and the ability to publish information.

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I’m a social media addict – get me out of here!!!!), or not…

Here are some statistics (via econsultancy). Now I know they’re just numbers and you can say they don’t actually mean anything, but surely Social Media is having a major impact on millions of lives. Social networks and blogs are the 4th most popular online activities online, including beating personal email, 67% of global users visit [...]

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The value of social media to your business

As social media grows at a rate unseen even in ‘online’ terms many are asking the question what is the value of social media and is it all worth it? Well I could ramble on for hundreds of words (never recommended) or you could just spend four minutes watching the following video and then probably [...]

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Twitter…the what’s next of the internet or a waste of all our time

As an on line marketeer Twitter has been on my digital radar for some time. But as the saying goes ‘ a funny thing happened a few weeks ago’. Here in the UK it all of a sudden became the buzz word. This wasn’t across a few months or weeks though. It literally seemed to [...]

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