The role of social media with traditional marketing (part one)

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Let’s face it, for most of all this modern marketing stuff is at best confusing and often dismissed as a fad or over rated .

But after reflection most realise that all this ‘twittering’, ‘face-booking’ & ‘googling’ is here to stay … And for good! But where does it all fit in with our previously cosy and comfortable marketing techniques.

The answer to tigerthat is simple; It’s part of 2010’s marketing mix. Marketeers can no longer ignore this as temporary or something that’s going to go away. The facts prove this is here to stay (see video from last post). If people want results then they have to ‘engage’ and ‘collaborate’ in a marketing arena with some new animals to master. Read more…

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