The Young and the Social….less
I recently presented a lecture at a local university. The aim of the talk was to look at how the new digital platforms integrate with the ‘old style’ marketing mix and how it has changed customer-brand relationships. The discussion held included
read moreLikeminds. Bringing people together? A resounding Yes!
Like 350 others I was lucky enough to attend Likeminds 2010 in Exeter, Devon last Friday. Much has been written about it the day; from the speakers, the attendees and the atmosphere, and most it has been very positive. There has even been a minor backlash at all those who seemed to infiltrate the twitter [...]
read moreTrey Pennington: Interview
For those of you who haven’t met, engaged or spoken with Trey he’s one of the nicest guys in marketing today. Thankfully he’s also a leader in social media and without doubt an expert, innovator and source of great knowledge. He describes himself thus “ A Marketing pro, speaker, author, dreamer. Add it all up [...]
read moreThe people I want to meet up with this year
As we’re into the new year and everyone is full of lists or predictions of what they want to achieve I thought I’d take a different slant and look at people I want to spend more time working with, meet, engage & collaborate in social media and marketing; or at least hold a really decent [...]
read moreliving in 2009…how technology has changed us!
Hilarious….but true Living in 2009 YOU KNOW YOU ARE LIVING IN 2009 when… 1. You accidentally enter your password on the microwave. 2 You haven’t played solitaire with real cards in years. 3. You have a list of 15 phone numbers to reach your family of 3. 4. You e-mail the person who works at [...]
read moreIts the size of the blog that matters right???… WRONG
You know how it goes, you spend a lot of time on the web, keeping up with news/views and comment. This always leads you to blogs. media sites et all…but why oh why do so many on line journalists (that’s all of us my friends – this is 2010, we ALL publish now) have to [...]
read moreTwitter…the what’s next of the internet or a waste of all our time
As an on line marketeer Twitter has been on my digital radar for some time. But as the saying goes ‘ a funny thing happened a few weeks ago’. Here in the UK it all of a sudden became the buzz word. This wasn’t across a few months or weeks though. It literally seemed to [...]
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