The people I want to meet up with this year

Posted by Chris in My Views & Thoughts, general, innovators and leaders, opinion on January 28, 2010

As we’re into the new year and everyone is full of lists or predictions of what they want to achieve I thought I’d take a different slant and look at  people I want to spend more time working with, meet, engage & collaborate in social media and marketing; or at least hold a really decent conversation with across 2010. You can click on each name to find out more for yourself (twitter name at the end of each as well)

Here’s my list Read more…

The role of social media with traditional marketing (part one)

Posted by Chris in My Views & Thoughts, Social networks, comment, general, opinion on January 8, 2010

Let’s face it, for most of all this modern marketing stuff is at best confusing and often dismissed as a fad or over rated .

But after reflection most realise that all this ‘twittering’, ‘face-booking’ & ‘googling’ is here to stay … And for good! But where does it all fit in with our previously cosy and comfortable marketing techniques.

The answer to that is simple; It’s part of 2010’s marketing mix. Marketeers can no longer ignore this as temporary or something that’s going to go away. The facts prove this is here to stay (see video from last post). If people want results then they have to ‘engage’ and ‘collaborate’ in a marketing arena with some new animals to master. Read more…

Olivier Blanchard’s Basics Of Social Media Roi – well worth a look

Posted by Chris in Social networks, Video, opinion on October 28, 2009

Joanne Jacobs: Interview

Posted by Chris in Blog, Social networks, Top Class Interviews, Uncategorized, innovators and leaders on October 13, 2009

Groundswell – a great book for those looking for knowledge on social media

Posted by Chris in Social networks, general on September 22, 2009

I found this fascinating quote today:

″Groundswell by Charlene Li and Josh Bernoff may only be a little over a year old, but much of the advice feels like common sense now. Part of that feeling comes from the fact that some of the advice is actually just common sense that seems to be ignored when dealing with social media. Regardless how obvious some of the information may seem, there is still plenty to learn in the book.”

Rob Diana in Business, Social Media, Regular Geek, Sep 2009

A recommended read for those who take social media seriously (that should mean everyone)

You should read the whole article – click here